Christ Church
—Identity System
Services
Brand Architecture
Brand Identity
Logo System
Brand Assets
Industry
Church
Faith-based
Academic
Publishing
Medical
Established in the Presbyterian tradition, Christ Church Bellingham partnered with us to reimagine its identity for a new season of maturity and growth. The result is a cohesive brand system—anchored in grace, order, and renewal—that unites the church, its school, and its expanding ministries under a single, enduring visual language.
A foundation
Through early conversations, the Christ Church team named what mattered most. Their foundation words became a compass—guiding tone, posture, and purpose as the visual identity began to take shape.
The Big Idea
Grace & Truth
Together
And the Word became flesh and dwelt among us, and we have seen his glory, glory as of the only Son from the Father, full of grace and truth
John 1:14
The Mood
We began with a mood board that felt as storied as the church itself—textural, timeless, and reverent. It wasn’t just about aesthetics; it was a tool to uncover shared meaning and direction before pencil ever met page.
The Logo System
The lamb, mark unifies the logo system. Drawn from the ancient symbol of the Agnus Dei, represents both the meekness and the victory of Christ—the One who reigns through sacrifice. Rendered in a heraldic, timeless style, it connects Christ Church to the enduring visual language of the ancient Church—an emblem made to last for centuries.
Brand architecture.
—logo system
Visual System.
—type / color / symbols
Application.
—tone / voice / look & feel
Trinity Classical School
—Forming Children in Love
The Trinity Classical School brand reflects the historic creeds of the ancient church, drawing on visual cues from the enduring traditions of classical academia.
