Homeworks CRM
—A CRM for crews.
Services
Naming
Brand Essence
Brand Identity
Brand Voice
Brand Assets
Marketing
Social
Product UI
Industry
Tech
Service
Renaming a product that already had traction is no small task — especially when the name “CoPilot” suddenly became synonymous with big tech AI. The team behind this trades-focused CRM didn’t need a Silicon Valley look-alike. They needed a brand that felt like it belonged on a jobsite. Our solution was Homeworks: a new name and identity that grounds the product in the world of blue-collar entrepreneurs while keeping the tech approachable, rugged, and trustworthy.
A CRM for the Jobsite
We approached the Homeworks identity like another piece of essential gear: it had to feel tough, simple, and reliable enough to belong in the toolbox of any tradesman, while still carrying the clarity and confidence of a modern CRM.
The Big Idea
Chain Link
Strong.
Connected.
Trustworthy.
A chain is more than steel — it’s trust. In the trades, a chain is rugged, dependable, and built to carry heavy loads without fail. Every link matters, because the strength of the whole depends on each part holding strong. That’s exactly what Homeworks CRM represents: it connects every part of a home service business — jobs, crews, customers, scheduling, performance, finances, and real-time KPIs — into one reliable system that is strong, connected, and built to last. No weak spots. No missing links. Just a solid framework owners can count on to keep operations moving forward under pressure.
