Three Fates Coffee Co.
—A European Coffeehouse

Services
Logo
Brand Identity
Environmental Design
Merch Design

Industry
Service
Food and Beverage
Food trucks

Designing the brand for a childhood friend’s coffee shop was about more than a logo—it was helping ensure his dream could thrive. This quaint Boise coffee trailer embraces the slower pace of life, inspired by old-world European charm and the art of doing things by hand. Drawing on Tudor and medieval aesthetics with Renaissance-inspired symbolism, the brand feels storied, crafted, and quietly enduring—a reflection of the thoughtful experience he wanted for every cup.

Post-Trailer Tapestries

where we started

The trailer was already built when we started, so the challenge was adapting the brand brief to fit the existing space. We made the Tudor-meets-medieval style work on-site while telling the story of a slower, crafted coffee experience—turning constraints into character.

The logo

The logo is a custom-drawn typeface with subtle flairs inspired by medieval Norwich merchant marks. These historic cues inform the letterforms, giving the logo a handcrafted, distinctive character that complements the overall brand identity.

The mark

the TFC monogram mark draws on the geometric, symbolic language of medieval Norwich merchant marks (14th–16th centuries). The shapes form a stylized TFC, using historic cues to establish a strong, distinctive visual identity.

The Cup

The coffee cup design takes the logo and blows it up large, creating a bold visual that does double duty: it reinforces the brand identity and mirrors the Tudor-inspired aesthetic of the trailer. This clever alignment between logo, cup, and trailer not only strengthens brand recall but also turns every cup into a small, moving extension of the coffee shop itself.

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Lynden Lube
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