HighCraft Cabinets
—Nothing less
Services
• Brand Identity and System
• Signage & Vehicle graphics
• Social / Marketing
• Swag
Industry
Building
Trades
Skilled Services
Industrial
With a 40-year legacy in the small Dutch farming community of Lynden, Washington, HighCraft Cabinets has been the hallmark of custom crafted cabinetry.
I partnered with them for a rebrand that mirrored their strategy to reach a wider, more competitive market, creating a brand that reflected the quality of their work, the professionalism of their team, and the broader capabilities of the company as it continued to grow.
Desiged for Growth
—the foundation
As HighCraft expanded into new markets, they needed a brand that reflected the company they had become—not just the company they had been. The result was a complete identity system designed to support growth while preserving the trust they had spent decades earning.
A successful rebrand isn't about looking different. It's about making it easier for customers to understand who you are and why you're worth choosing.
“Bryan was very intentional about learning what made us tick. His method enabled him to use design to better communicate our purpose and relate to our customers ”
JASON VANHOFWEGAN,
OWNER / PARTNER
Highcraft Logo
The logo embodies the essence of the company. The upward trajectory symbolizes a continuous pursuit of crafting excellence. While the custom typeface, designed with a chiseled semi-serif, reflects a dedication to the art of handcrafted woodwork.
Application.
—tone. voice. look & feel
