Faithlife
—Grow in the Light

Logo System.

Icon System.
— gradient bar integration

The Faithlife Gradient bar was created as part of the visual identity system. It’s a work horse visual communication device that creates instant brand recognition & visualizes the brand promise “Grow in the Light”.

Color System.

“Faithlife” instantly evokes an association with the color green. Green is emphasized by limiting its usage. This is counterintuitive, but by allowing white or light gray to take up the majority of the color real estate, the brand conveys a light and uplifting feel. Using small pops of green in contrast with white & gray together with a pastel tertiary pallet makes the primary green stand out all the more.

Illustration.

“Faithlife” instantly evokes an association with the color green. Green is emphasized by limiting its usage. This is counterintuitive, but by allowing white or light gray to take up the majority of the color real estate, the brand conveys a light and uplifting feel. Using small pops of green in contrast with white & gray together with a pastel tertiary pallet makes the primary green stand out all the more.

Photography.

Growing in the light
By using high-key, backlit photography with floods of natural sunlight, the photography not only creates a distinct look that is fitting with the color palette, it also conveys the tagline & brand essence.

Imagery hints at the use of technology by including digital devices. However, the focus is always people—not devices.