Bryan Hintz

Brand Strategist & Architect.
I help growing companies
build brands that scale.

25 years of brand leadership.
Now working directly with founders.


About me

Who you are is why you do what you do—and why people care. Brand is how that identity becomes clear enough for others to see it too.

Bryan Hintz is a brand strategist and identity consultant with 25 years of experience helping growing companies clarify their identity and build the systems to communicate it with direction.

His work is grounded in a simple belief: most companies already know who they are. What's missing is the structure—the brand architecture and systems that turn that identity into something clear, consistent, and easy for customers to understand.

Before founding Hintz Co., Bryan spent nearly a decade leading brand and design inside a fast-growing tech company serving more than six million customers, where he learned what it takes to hold a brand together through real change, not just refresh it. Earlier years were spent at Northwest agencies and leading creative for a mission-driven nonprofit—work that shaped a hands-on, relationship-first way of building brands.

Today, he partners with growing companies and mission-driven organizations ready to get serious about who they are—building identity systems that help teams align internally and signal clearly to the people they're trying to reach.


About me

Raised in Montana, I now live in Northwest Washington with my wife Blythe, where we're raising four kids rooted in our Christian faith. When I'm not working, I'm coaching hoops, mountain biking, or chasing my kids through their many athletic endeavors.

Most recently, I spent a decade as Design Director at Logos, one of the world's most-used Bible technology platforms serving over 6 million customers. I built and led the brand team through major growth and a significant business model transition.

The foundational years of my career were spent helping brands grow at leading agencies in the Northwest. I also spent time leading creative for a nonprofit—experience that deepened my appreciation for mission-driven work.

What drives me is the intersection of strategic clarity and visual impact—brands that are built on a solid foundation and look undeniably right for who they are.

My work has been recognized by Brand New, HOW Magazine, and GDUSA.

Raised in the beautiful state of Montana, I now live in Northwest Washington with my wife Blythe as we work, play, and raise our family rooted in our Christian faith

What I do

Brand Consulting

Brand Audit & Research

Brand Architecture

Naming

Brand Strategy & Positioning

Visual Identity Design

Brandmark & Logo Design

Web & Digital Design

Packaging, Environmental, Print Design

Brand Management

Design Direction

Art Direction

Design Team Leader

Creative Team Building


Approach & Values

At the core of my approach is a genuine commitment to understanding my clients. Every project deserves a solution tailored to a unique story and set of goals.

I believe the best brands are built on clarity and authenticity—reflecting who they truly are and why they do what they do. Strong results flow out of passion, hard work, and staying true to that identity.

Throughout my career, I’ve built creative teams and designed brands that matter. For me, design is more than strategy and execution—it’s inspiration, clarity, and storytelling that connects. I love crafting brands with depth, creating systems that work, and guiding organizations to communicate with integrity.

At the center of it all is my faith. I believe design can honor God, serve people, and move ventures forward with purpose.


Recognition

Brand New Awards – Identity Design

Brand New Awards book – Feature

UnderConsideration. Quipsologies – Feature

HOW Design Award – Best of Show

HOW Design Live Boston – Center Stage honors

HOW Design Magazine – Feature

GD USA Awards – Identity design

GD USA Awards – Print design

Event Design Magazine Award

Event Design Magazine – Feature

Addy Awards (Gold) – Logo design

Addy Awards (Gold) – Identity design

Addy Awards (Gold) – Web design

Spin My Logo Staff Pick Award – 2x